I've created a plan below, based on our conversation and  goals for Libations. We want to focus on distributors and let them know the retailers you work with throughout the various markets (Cinci, CBus, Toledo, CLE).

To do so, we'll need to do the following to the website:

Change the website layout and tone down "event catering" offerings

We want to speak directly to Beverage Distributors and Stores and Retailers, I suggest we offer a "portal" for both

The Distributors page will show the list of Retailers that you work with and describe the types of brands you've represented

We really need to push a CALL TO ACTION and can customize forms on each page

I think we can omit the Tastings Calendar for now, other than referring to a few to demonstrate services. Since we don't have the resources to keep them up to date, let's hide them for now and revisit. I do think there is value here that could be justified at some point

Let's get your events up front and center - wine tastings, beer/wine events, etc. Please share what you've got coming up, this will show that Libations is live and well
Email

Let's email your DISTRIBUTORS and let them know you are here to stay. We'll share upcoming events, success stories, talk about the various regions, etc. We'll direct them back to the shiny new website

Lastly, looking back on previous notes, we had discussed a CAREERS page that would offer a form for interested candidates. The fields would include name, years experience, availability, regions of interest (Cinci, CBus, Toledo, CLE), etc. A submitted form would send you an email with all that info attached.
 

I will add a custom forms to each one of these pages that offers relevant fields (i.e. Beverage Catering form). The On/Off Premise page form will include, Event Type: On or Off Premise, Product to be sampled, desired date, start/end time, desired location, # of events, etc. Please let me know what other fields you would like to include.

Our Team page - I will add your photo/info from LinkedIn and Annie's info (Territory Manager Cbus). I will request a headshot from her.

New Page: Join Our Team - Please provide information that you would like to present here regarding the opportunities for Brand Ambassadors to work with Libation. We can add an "Apply Online" form that will gather some preliminary information, such as name, years of industry experience, address, contact info, region(s) of interest (CLE, Cbus, etc), work availability, etc. Please let me know what additional fields you would like to include. I will also add a link to this page from the OUR TEAM and BRAND AMBASSADOR pages, a large call out that says "JOIN OUR TEAM."

tone down events
wine festivals + - add these to the "Beverage Brands" page - make this an event calendar

For Beverage Distributors - we’ve done these in past… FOCUS on PARTNERS proud of these outlets, ambassadors all throughout Cinci, CBus, Toledo available for hire - you can offer wine/beer tastings at these retailers - 

• Whole Foods
• Walmart
• Costco
• Fresh Thyme
• Fresh Market
• Giant Eagle
• Daves
• Buellers
• Drugmart
• Dave’s Markets

Looking for more partners, in addition to ones we have now

Bring to attention WINE EVENT, BEER EVENT, i.e. grapes and ale, 

Ellen at Libations email? Check that